DATE: Fall 2025
CLIENT: Amazon Prime Canada
AGENCY: Wasserman Next Gen
ROLE: Art Direction / Merchandise & Tabling Design
COLLABORATORS: Reagan Miller (Copy)
Create a hockey fan experience to promote Monday Night Hockey on Prime while engaging consumers in one of the most energetic hockey markets.
TASK:
Monday Nights Just Got Better with Prime. Give hockey fans something to look forward to on cold winter Mondays. Great food, giveaways, and their hometown hockey team.
SOLUTION:
The Challenge: Create event signage that is on brand, informative, and unexpected. Enhance the viewing experience for hockey fans through Prime-branded touchpoints.
