DATE: Fall 2025
CLIENT: Uber
AGENCY: Wasserman Next Gen
ROLE: Art Direction / Merchandise & Tabling Design / Conversation Guides
(Re)introduce Uber to the suburbs by positioning the brand as a reliable safety net, one that is ready for you when your car can’t be.
TASK:
Through free first-ride codes distributed by local brand ambassadors, Uber can build awareness and connect authentically with suburban communities.
SOLUTION:
Giveaway Items
The Challenge: Create giveaway items that are on-brand, that people will actually want, that match the moment of conversation, and serve as a reminder to reserve a ride with Uber.
Brand Ambassador Apparel + Accessories
The Challenge: Create a capsule wardrobe lookbook that is on brand, gender neutral, not climate specific, and can help BAs carry merch.
